Profile Cluster Builder™ (PCB)
Build reliable profiles for improved forecasting and planning.
Reduce Forecasting Errors with Smarter Profiles
What is Churchill’s Profile Cluster Builder™?
Churchill’s Profile Cluster Builder™ (PCB) is an excellent application for a wide variety of retail planning and forecasting applications. Accurate profiles are essential to the foundation of any reliable forecast. Churchill’s PCB produces these profiles for any number of retail planning functions, including:
Seasonal Profiling
Store Clustering
Assortment Clustering
Size Profiling
PCB Product Capabilities
Churchill’s Profile Cluster Builder™ (PCB) is designed to cluster products based on similarities in demand patterns. By grouping products with comparable demand behaviors, PCB enables more accurate forecasting and streamlined inventory planning.
- Determines appropriate hierarchical groupings of entities (ie: item/store, class/size/store, etc.)
- Identifies similar demand patterns within each grouping and clusters accordingly
- Profiles are then built using the demand patterns that fall within the Cluster Fit Threshold
- Cluster Fit Threshold can be adjusted to individual requirements
- Outliers and anomalies are clustered with higher levels until an appropriate profile is created
- Each entity is then automatically assigned a corresponding profile
- A compatible file of the profiles and assignments is then imported into the existing retail planning system
Build Smarter Store Clusters. Forecast More Accurately.
Download the Profile Cluster Builder™ Blueprint to learn how retailers can group stores by demand characteristics, improve forecast accuracy, and make better merchandising and allocation decisions.

Address Demand Variability with Precision Profiling
From improving demand accuracy to simplifying complex clustering tasks, PCB delivers transformative results with minimal disruption to your existing processes. Its innovative features and streamlined implementation ensure you can achieve immediate and lasting improvements to your operations. Here’s how PCB empowers your business to succeed:
Features
- Stand-alone application to support any retail inventory planning system
- PCB is offered as implemented software or as a hosted service
- Designed to process the high volumes of today’s Tier 1 retailer
- Highly automated process allows user to focus on exceptions
- Powered by Churchill AI™
Benefits
- Set up and running within 90 days
- See improvements to demand
- Forecasts almost immediately
- Multiple iterations of profile/cluster building ensure optimal results
- Allows analysts to focus on exceptions and high margin items
- Minimal IT investment is required
Additional Resources
Churchill Systems Partners with Databricks to Accelerate the Evolution of AI-Powered Retail Demand Forecasting
Churchill Systems announces a strategic partnership with Databricks, combining decades of retail AI expertise with a leading data and AI platform. The collaboration brings Churchill's proprietary retail AI technology to the Databricks ecosystem, opening new avenues for enterprise adoption.
If It Will Sell at 30% Off, Why Mark It Down 50%?
Many pricing problems that surface later in the product lifecycle may actually begin with the initial Regular Price. Learn how aligning baseline pricing with customer demand can help retailers protect margins, improve inventory productivity, and reduce reliance on corrective promotions and markdowns.
Why Retail Problems Often Begin with Regular Pricing
Many pricing problems that surface later in the product lifecycle may actually begin with the initial Regular Price. Learn how aligning baseline pricing with customer demand can help retailers protect margins, improve inventory productivity, and reduce reliance on corrective promotions and markdowns.