Promotional Demand Forecaster™ (PDF)
Accurate Demand Forecasting is the cornerstone of successful retail planning. Our Demand Intelligence Solutions empower retailers globally to tackle challenges in merchandise, pricing, promotions, and inventory management.
Promotional Demand Forecasting Software
Forecast Consumer Behavior During Promotions
Promotional activities such as price discounts, print advertising, store displays, social media campaigns all play a role in driving consumers to make a purchase. Our flagship tool, the Promotional Demand Forecaster™, accurately predicts the impact of these promotional activities on consumer demand. Some of the features of our Promotional Demand Forecaster include:
- Implements with minimal historical data
- Integrates with existing planning software
- Requires minimal data cleansing
- Relieves promo planners from work detail
- Recommends price elasticity values
- Supports detailed category, line & item markdowns
- Supports SKU / Loc multiple events
Neural Networks Training
Churchill Engineers Adapt Our Software to Your Specific Needs
The Promotional Demand Forecaster™ collects historical sales, promotional data, and product-location hierarchies. Using your data, we train neural network models to forecast consumer reactions to pricing and promotional strategies. Leveraging hundreds of thousands of examples, the engine uncovers unique buying habits, enabling you to design effective promotional campaigns and gain visibility into sourcing and inventory needs based on consumer demand. Here’s what it can do for you:
- Determine the potential increase in gross margin from new lower prices
- Evaluate the expected sales impact of a front-page advertisement
- Calculate inventory requirements for each store to support upcoming promotions
Tailored Forecasting
Get detailed item-store level forecasts delivered daily, weekly, or as needed. Whether you require daily insights, weekly summaries, or ad hoc reports, our tool ensures you have the most relevant data at your fingertips.
Insightful Promotional Analysis
Discover which marketing activities truly drive sales with Promotional Factor Analysis. By identifying the most effective promotional activities, you can allocate your resources more efficiently and design campaigns that resonate with your target audience, ultimately boosting your sales performance.
Strategic What-If Scenarios
What-If Analysis allows you to experiment with different price discounts, product placements, and advertising methods, helping you make informed decisions that align with your optimize your promotional efforts.
Customizable Solutions
Our platform is designed to be flexible and adaptable, allowing you to integrate various forecasting applications into a cohesive solution. Combine multiple forecasting applications to create a unique software solution tailored to your specific needs.
Business Objectives
Bridge the Gap Between Your Goals and Customer Behavior
The Promotional Demand Forecaster™ specifically analyzes customer reactions to promotions, enabling retailers to align their expectations with actual demand generated by these marketing efforts. The business objective of Promotional Demand Forecaster is to provide meaningful retailer-specific demand intelligence that can be then leveraged in several ways:
Supply Chain Management
Enhance inventory fill rates for promotional items. Reduce the risk of stockouts and excess inventory during key sales periods.
Pricing and promotions planning
Identify the best pricing strategies and discount levels for promotions, ensuring maximum sales while maintaining healthy profit margins.
Merchandise planning
Refine product assortments and allocations, effectively stock high-demand items and allocate inventory efficiently.
Frequently Asked Questions
Absolutely! Promotional Demand Forecaster™ has been specifically designed to seamlessly integrate with in-house and third-party price, promotion and inventory systems. Additionally, PDF output can be added to data warehouses for understandable extraction.
We provide ongoing support and annual model refreshes to ensure your forecasting continues to align with current demand patterns. Churchill support staff are available during normal business hours for any application questions or inquiries that arise. After hours support is available in certain cases.
Our advanced neural network models analyze vast amounts of historical data to provide precise demand forecasts tailored to your unique retail environment.