Regular Price Elasticity Module™ (RPE)
Permanent price adjustments for commodities or everyday items. Used for items without seasonal constraints or expiry-related pressures.
Perfect Balance of Profitability and Competitiveness
Optimize Everyday Pricing with Precision
The Regular Price Elasticity Module™ (RPE) helps establish and manage optimal prices for everyday, non-promotional items. It enables retailers to strike the perfect balance between profitability and competitiveness, all without relying on seasonal markdowns or clearance discounts.
Balance Competitiveness and Profitability
Helps retailers maintain competitive baseline pricing while maximizing profit margins.
Optimize Pricing Adjustments
Enhances decision-making for pricing adjustments without reliance on promotions or markdowns.
Understand Customer Price Sensitivity
Provides insights into customer sensitivity to price changes, supporting long-term pricing strategies.
Streamline Pricing Processes
Reduces dependency on manual estimations or rigid pricing rules.
Regular Price Elasticity™ Features
Churchill’s Regular Price Elasticity™ (RPE) software leverages advanced AI and machine learning to analyze the effects of various regular price changes on demand. It helps answer critical questions when setting the baseline price of an item:
- How will altering the regular price impact revenue, margins, and inventory turnover?
- What is the best price to drive demand while aligning with my business goals?
- Are my pricing decisions consistent with company policies and pricing schedules?
Regular Price Elasticity™ Benefits
Regular Price Elasticity Module™ (RPE) combines advanced Price Optimization with in-depth Elasticity Analysis to ensure strategic pricing decisions:
- Identifies the optimal base price for items outside of clearance and promotional events
- Accounts for factors like cannibalization across similar products, ensuring cohesive pricing strategies for multiple product tiers
- Analyzes the effects of price changes on demand, revenue, and profitability
- Supports both single-item and multi-item pricing scenarios, enabling optimized strategies across entire product lines