AI-Powered Sell-Through Forecasting
Maximize Full-Price Sales, Minimize Markdowns, and Stay Ahead of Demand with Sell-Through Forecasting
Maximize Every Selling Window
Forecast Sell-Through Before It Impacts Your Bottom Line
Most retailers use Sell-Through as a backward-looking KPI — but few are leveraging its full potential. Churchill’s Sell-Through Forecasting helps retailers go beyond tracking what has sold to predicting what will sell, where, and when — at the SKU and store level. Whether you’re managing perishables with short shelf life or seasonal items with limited selling window, Churchill provides the visibility and agility needed to optimize inventory, improve Sell-Through, and preserve margin.
Create Plans Based on Expected Demand
Match Inventory to Expected Demand
Make Smarter Moves Mid-Season
Discount Only Where It’s Needed
Churchill’s Short Life Cycle Demand Forecaster™ (SLC) is trusted by leading retailers to improve Sell-Through performance — especially for seasonal and perishable assortments with shorter lifecycle and limited replenishment. By generating highly granular, SKU/store level demand forecasts, we support smarter pre-season planning, Allocation and ongoing in-season adjustments.
Key Benefits
Get Allocation Right from the Start
Before the season even begins, Churchill forecasts how much of each product is likely to sell at every store. This helps planning and allocation teams distribute inventory more accurately — so high-volume stores get what they need, and slow movers aren’t overstocked.
Optimize In-Season Sell-Through Strategy
Sell-Through forecasting gives you store-level visibility into demand trends during the season — enabling you to redistribute inventory, adjust pricing, or initiate markdowns selectively. This helps preserve full-price sales in high-performing locations while minimizing unnecessary margin erosion elsewhere.
Move Perishables Faster
With perishables, every day counts. Churchill helps you plan smarter from the start and take timely action — so more products sell before expiration, losses are minimized, and freshness meets demand.
Protect Margin on Seasonal Assortments
Seasonal items have limited windows to sell at full price. Churchill enables retailers to forecast Sell-Through by location, helping identify early which items need promotional support and which are on track.
Retail-Specific Features
Churchill’s Sell-Through Forecasting solution delivers value across retail functions — enabling teams to act faster, smarter, and with more confidence.
Merchandise Planner
- ✔Build stronger seasonal plans by setting SKU/store-level targets based on projected demand
- ✔Spot underperforming SKUs early and plan targeted interventions
- ✔Identify and address underperformers before they impact KPIs
Allocation Manager
- ✔Allocate inventory based on forecasted demand, not just past sales
- ✔Keep bestsellers in stock at high-performing stores
- ✔Support promotional execution with accurate inventory flow
VP of Planning
- ✔Reduce working capital tied up in excess stock
- ✔Reduce carrying costs by avoiding overstock in low-velocity locations
- ✔Lower end-of-season liabilities through proactive inventory management
- ✔Strengthen cross-functional alignment between Merchandise Planning, Supply Chain, and Pricing teams