Seasonality in Demand Forecasting
Navigate seasonality-related problems and ensure your assortment is always aligned with customer demand.
Navigate Seasonal Demand with Precision
AI-Based Forecasting for Seasonal Demand
Seasonal Demand can be challenging, and the reliance on older, traditional forecasting models can lead to misaligned inventory, missed sales, and excess markdowns. Churchill’s Profile Cluster Builder™ (PCB) provides retailers with a more precise way to generate high-quality seasonal profiles, ensuring demand fluctuations are accurately captured at every level.
By leveraging Churchill’s advanced seasonal profiles, you can gain a precise view of fluctuations in consumer behavior, ensuring your inventory is always aligned with demand.
Eliminate One-Size-Fits-All Seasonal Planning
Improve Seasonal Assortment Decisions
Continuously Refine and Update Seasonal Profiles
Tailor Assortments to Each Store or Region
Profile Cluster Builder™ (PCB) is one of the key software applications that power Churchill’s Seasonal Demand Forecasting software suite. It automates the process of building high-quality seasonal profiles, allowing retailers to forecast the impact of seasonality on consumer demand with greater accuracy.
Key Benefits
Improve Assortment Planning for Seasonal Peaks
Seasonal peaks bring intense, time-sensitive demand surges that require retailers to precisely balance product availability, without overcommitting to excess stock. Churchill’s Profile Cluster Builder™ software allows retailers to anticipate and plan for the changes in demand during seasonal peaks. By building seasonal profiles based on the characteristics of the item and location, this ensures the right mix of sizes, styles, and variations is distributed accordingly, to meet the expected demand.
Align Inventory with Regional Seasons
Seasonal demand doesn’t follow a universal timeline in every store or location. Climate variations, local shopping habits, and market-specific trends all impact when seasonal products should arrive and how long they should stay. Profile Cluster Builder™ allows you to strategically plan inventory allocation in a timely fashion, based on localized demand patterns.
Prevent Early Stockouts of High-Performing Seasonal Items
Seasonal items often see sharp demand surges, especially during short seasons when consumer interest spikes rapidly. Our Seasonal Profiles accurately predict these fluctuations, ensuring the right product is in the right location at the right time.
Build Seasonal Demand Profiles at Every Level
Predict demand fluctuations at the item, store, region, or customer-segment level by building detailed demand profiles. This ensures better alignment of assortments and replenishment activities at every level.
Retail-Specific Features
Are you a Merchandise Planner ensuring the right seasonal products achieve company revenue goals, a Demand Planner fine-tuning replenishment based on regional demand, or a VP of Merchandising/Supply Chain whose goal is aligning a planning strategy with seasonal demand? Our Seasonal Profiling solution provides the insights needed to anticipate demand fluctuations, optimize inventory replenishment, and maximize sales during periods of high demand.
Merchandise Planner
- ✔ Ensure the right styles, sizes and variations are available at the right time
- ✔ Tailor assortments to meet regional shopping behaviors and variations in demand
- ✔ Reach company revenue goals by aligning assortment plans with consumer demand, by location
Inventory Manager/ Demand Planner
- ✔Adapt allocation strategies based on demand signals
- ✔Predict demand shifts across stores, regions, and categories
- ✔Ensure high-demand seasonal products are replenished where demand is most
- ✔Prevent excess inventory at the end of the season, minimizing revenue loss
VP of Merchandising or Supply Chain
- ✔ Align merchandising and supply chain strategies with predicted seasonal demand
- ✔ Prevent lost revenue by keeping high-demand seasonal items available
- ✔ Reduce inventory waste and markdowns by maximizing peak-season sales
- ✔ Gain insights across all locations and individual items to drive better decision-making