Regular Price Elasticity – RPE

Regular Price Elasticity

Regular Price Elasticity Features

RPE-specific neural network technology

Churchill implemented & supported neurals

Category & channel-specific neurals

Neurals scaled to massive retail POS volumes

Inexpensive prototyping available

Enterprise, Partner & Team Editions

Regular Price Elasticity Benefits

Supports all regular price change options

Supports “What-If” price elasticity analysis

Supports detailed category, line & item strategies

Supports omnichannel & price zone uniqueness

No internal data engineering required

Full ERP & planning software integration

Today, more than ever, optimizing your assortment’s regular pricing is critical to your success.  Churchill’s Regular Price Elasticity neurals model your customers’ reaction to alternative regular price changes (up or down).  Plus, they can help you analyze the long-term impact of your proposed regular price changes.  At both summary and detailed levels, RPE will predict the financial and inventory impact of regular price changes over time.


Technically, Churchill’s proprietary neural network technology is built to model your specific customers regardless of the maturity of your historical regular pricing data.  Whether you want an inexpensive departmental or prototype application (Team Edition) or corporate-wide solution (Enterprise Edition), RPE has the performance and functional capabilities to support the planning of your regular price changes.