Pricing & Promotions
Maximize the effectiveness of price changes and marketing activities that directly affect your bottom line.
Set the Right Price. Every Time.
With Churchill’s Demand Forecasting solutions, retailers gain end-to-end control over Pricing and Promotions. The result — optimized margins, higher sell-through, and a pricing strategy that reinforces long-term brand value.
Regular Pricing
Establishing effective everyday (baseline) pricing demands a strategic balance between market competitiveness and margin integrity. Churchill’s AI-driven Regular Pricing Solution equips retailers with the insights needed to make informed, demand-aligned regular pricing decisions — minimizing reliance on discounts and improving full-price sell-through. Our Regular Price Elasticity Module™ (RPE) models how demand shifts across price points, delivering granular visibility into sales potential at both the SKU and store level.
- Maximize profitability without relying on markdowns
- Enhance pricing stability with a data-driven, proactive approach
- Strengthen promotions by anchoring them to a solid base price
Promotional Demand
Promotional Pricing holds both strategic opportunity and operational risk — capable of driving demand, influencing purchase behavior, and shaping long-term brand perception. Churchill’s Promotional Demand Solution empowers retailers to plan high-impact promotions by aligning pricing, timing and inventory with forecasted demand. At the core of this solution is our proprietary software, the Promotional Demand Forecaster™ (PDF) — an advanced AI engine that predicts promotional performance at the SKU/store level with exceptional precision.
- Targeted promotions aligned to SKU/store-level demand
- Improved timing and cadence of promotions
- What-if scenario modeling for strategic planning
Cannibalization / Halo
Churchill’s Cannibalization and Halo Solution helps retailers evaluate how pricing changes influence not just individual SKUs, but the broader product ecosystem. The Cannibalization Demand Forecaster™ (CANN) analyzes cross-product effects — both positive and negative — to support more strategic, category-level decisions.
- Leverage Cannibalization and Halo effects strategically based on goals
- Optimize category-level pricing and product mix
- Improve planning with cross-product demand visibility
Markdown Price Optimization
Markdown Optimization is a critical lever for reducing inventory without sacrificing more margin than necessary. Churchill’s Markdown Optimization Solution models how demand will respond to different price points and discount timings, enabling retailers to take timely, measured markdowns. Powered by our proprietary software — Markdown Price Optimization™ (MPO) and Short Life Cycle Demand Forecaster™ (SLC) — this solution helps in identifying which products need action, when to act, and what discount level will clear stock while preserving as much value as possible.
- Predict the impact of markdowns on demand
- Simulate the impact of markdown depth and timing
- Clear inventory efficiently while protecting profitability
Clearance & Liquidation
Clearance and Liquidation Pricing is focused on moving unsellable or aging inventory quickly while minimizing margin loss and operational waste. Churchill’s solution helps retailers recover value from surplus, seasonal, or expiring products by modeling how demand responds to different clearance price points and timing strategies. Powered by our Clearance Price Elasticity Module™ (CPE), the solution enables informed, data-driven pricing decisions that reduce holding costs, free up storage space, and support more efficient end-of-lifecycle inventory transitions.
- Recover Maximum value from unsold inventory
- Reduce operational costs across the Supply Chain
- Align Clearance and Liquidation strategies with future demand
Pricing That Sells: A Smarter Way to Drive Profit
Discover how AI-based Demand Forecasting transforms Pricing and Promotions into powerful levers for margin growth and inventory efficiency. This eBook breaks down five key pricing functions — and shows how retailers can use Churchill’s AI to set smarter prices, minimize unnecessary discounts, and improve sell-through.
