AI-Based Seasonal Forecasting
Maximize revenue, boost profitability, and align your seasonal strategy with customer demand.
Make Every Season Count
Forecast Demand for Seasonal Products
Seasonal products account for a major portion of retail revenue — and success depends on anticipating demand shifts within each season. Churchill’s Seasonal Forecasting solution generates a full-season forecast upfront, using a unique methodology to optimize retail planning at the item and store level. As the season unfolds, those forecasts are continuously refined based on incoming sales data — giving planners timely insights into performance and the ability to make informed, confident decisions throughout the selling window.
Preseason Planning
Full Season Sell-Through Forecasts
Demand-Based Assortments by Store
Reduced Markdown Costs
Powered by Churchill’s Short Life Cycle Demand Forecaster™ (SLC), our Seasonal Forecasting solution delivers precise, AI-driven projections for seasonal and limited-life products — down to the item and store level. As the season unfolds, forecasts are continuously updated based on sales, giving retailers the visibility to adjust plans in step with actual demand.
Key Benefits
Maximize Revenue Within a Limited Selling Window
Seasonal products have a limited window to perform, making accurate planning and in-season agility critical. Churchill’s AI-powered forecasting provides visibility into expected demand and helps merchandise planners prepare for the upcoming season and adapt as the season progresses — supporting better timing, stronger sell-through, and fewer margin-reducing markdowns.
Continuously Adapt to Seasonal Shifts
With Churchill, planners gain early insight into seasonal demand shifts and potential risks — before they impact performance. Rather than reacting, you can make proactive decisions that reduce uncertainty, protect margins, and keep your seasonal strategy on track.
Avoid Stockouts During Peak Demand
Ensure high-demand items are available when customers want them most. By forecasting demand patterns at the item/ store level, Churchill helps merchandise planners prepare for peak weeks with confidence — reducing missed sales and improving customer satisfaction.
Minimize Post-Season Inventory Waste and Clearance Markdowns
Excess inventory after the season ends isn’t just inconvenient — it’s costly. Churchill forecasts provide the clarity to adjust inventory decisions before products stall. That means fewer last-minute markdowns, clearance events, lower carrying costs, and stronger profitability across every seasonal category.
Retail-Specific Features
Seasonal success looks different for every role. Churchill’s Seasonal Forecasting solution delivers role-specific insights that empower retail teams to plan and execute seasonal strategies with confidence.
Buyer
- ✔Utilize forecasts to guide smarter seasonal purchasing decisions
- ✔Prioritize buys with the strongest full-price potential
- ✔Align buy quantities with expected performance to reduce markdown exposure
- ✔Reduce risk of end-of-season surplus
Assortment Planner
- ✔Improve sell-through by aligning seasonal product mixes with actual demand patterns
- ✔Phase in and out seasonal SKUs based on timing of expected demand peaks
- ✔Adjust assortment breadth and depth to fit short lifecycle performance windows
- ✔Use demand projections to localize seasonal assortments
Seasonal Merchandising Team
- ✔Align timing of product drops with demand peaks
- ✔Plan transitions between seasonal sets with greater precision
- ✔Stay agile with regularly updated forecasts during live selling periods
