Assortment Planning has always been a compromise between broadening customer choice vs. optimizing inventory investment.  And in the new world of omnichannel, an additional complication is balancing assortment between stores and websites.  Finally, not only do you have to deal with the many initial assortment decisions but, given today's rocket-speed competition, your assortment plans must be very fluid and reactive.  Churchill can assist.  We have several products and services that can help you evaluate and monitor your assortments.