AI-powered Demand Forecasting Solutions for Every Stage of Product Lifecycle
At Churchill, we empower retailers to make smarter, faster, and more profitable decisions by harnessing the power of AI-powered demand forecasting. Our solutions span Merchandise Planning, Supply Chain optimization, and Pricing strategies — delivering accurate, actionable insights at every stage of the product lifecycle.
Forecast-Driven Merchandise Planning
AI-Powered Demand Forecasting for Merchandise Planning
Purchasing
Provides demand-based Initial Buy Quantity recommendations before the season begins — factoring in lost sales and demand patterns to guide smarter, more precise purchasing decisions.
Assortment
Helps retailers generate detailed size profiles and optimize store clusters, size ranges, and assortments to align with changing consumer demand.
Seasonal Forecasting
Predicts and continuously refines item-level demand throughout the season, enabling retailers to maximize revenue, avoid stockouts, and minimize end-of-season markdowns.
New Items/Special Buys
Accurately forecasts demand for new or special buy merchandise with limited sales history, providing initial profiles to simplify and optimize merchandise planning.
Supply Chain Planning
Demand Forecasting for Inventory Optimization, Distribution, and Supply Chain Efficiency
Seasonality
Eliminates one-size-fits-all planning with store-specific demand forecasts — capturing seasonal peaks, regional timing, and continuously refining profiles at every level.
Allocation
Forecasts localized demand, enabling retailers to place the right products in the right stores with the initial Allocation — minimizing costly redistribution and ensuring customers find what they want, where they want it.
Sell-Through Forecasting
Forecasts sell-through at the SKU and store level to get Allocation right from the start, guide in-season adjustments, and protect margins on seasonal and perishable products.
Inventory Replenishment
Forecasts demand in each location to keep shelves stocked without overstocking — reducing carrying costs, preventing stockouts, and ensuring core products are always available.
Price Optimization
AI-Powered Demand Forecasting for Smarter Pricing
Regular Pricing
Analyzes how price changes impact consumer demand, helping retailers set optimal prices to achieve revenue, margin, and inventory goals.
Promotional Demand
Accurately predicts the impact of promotional activities on consumer demand, enabling precise inventory and pricing management in real time.
Cannibalization/Halo
Predicts whether pricing, promotions, and assortment changes will cause cannibalization or halo effects, impacting demand for related items within a category.
Markdown Price Optimization
Uses demand forecasts to pinpoint the best timing and discount levels for markdowns, helping maximize revenue and move inventory.
Clearance & Liquidation
Delivers demand-based clearance pricing recommendations that minimize losses and cut operational costs from unsold inventory.