Allocation & Sell-Through Forecasting
Ensure the right products are in the right place, at the right time, and in the right quantities. Maximize sell-through to boost profitability, minimize waste, and keep inventory aligned with customer demand.
A Smarter Solution for Demand-Driven Retail Planning
AI-based Software for Optimized Product Placement
Planning for seasonal and limited-life items can be a challenging process. Shorter seasons often mean that the initial distribution to the stores is the best (and only) opportunity to meet expected demand. Churchill uses a unique methodology to recommend initial allocation quantities on an item/ store basis. As the selling season progresses, Churchill reforecasts the entire season to provide visibility into full season demand values, so that over-performing stores get additional inventory and under-performing stores get highlighted for a price markdown or other considerations.
Store-Specific Forecasting
Demand-based Allocation
Early Indicators of Demand
Regular Forecast Updates
Churchill’s Short Life Cycle Demand Forecaster™ (SLC) is a game changer for your retail operations. By harnessing advanced AI technologies, Churchill’s SLC software predicts demand for every item at every store on a daily or weekly basis. This allows retailers to adjust inventory levels as needed throughout the season based on demand, not sales-to-date.
Key Benefits
Optimized Inventory Levels


Improved Sales Performance
Optimize allocation by aligning inventory with consumer purchasing patterns to minimize lost opportunities. Tailor inventory strategies to specific locations and demographics to maximize sales.
Streamlined Operations

Retail-Specific Features
Our advanced Allocation solution is designed to streamline decision-making and drive operational efficiency across all levels of retail. Whether you’re a Merchandiser optimizing product assortments, a Supply Chain Manager ensuring stock alignment, or a COO monitoring performance at a high level, our Allocation solution empowers each role to make smarter, data-driven demand-based decisions.

Merchandise Planner
- ✔Oversee product selection and inventory alignment across stores or channels
- ✔Collaborate with teams to ensure allocations align with strategic goals, such as seasonal plans or promotions
- ✔Manage assortments tailored to regional or store-specific preferences
- ✔Monitor sell-through for product categories take corrective actions accordingly (via promotions, inventory adjustments and markdowns)

Supply Chain Manager
- ✔Analyze store-level demand to make precise allocation decisions
- ✔Ensure that high-demand locations receive adequate stock while avoiding overstock in slower-moving stores
- ✔Monitor sell-through rates and adjust allocations dynamically
- ✔Generate demand forecasts for specific stores or regions

Chief Operating Officer
- ✔Evaluate ROI of allocation and forecasting strategies across the organization
- ✔Drive innovation in processes to improve margins and operational scalability
- ✔Monitor high-level metrics and performance across multiple regions or channels
- ✔Assess the impact of forecasting on overall profitability and customer satisfaction