Assortment Optimization Solution
Create data-driven assortments by forecasting demand and identifying which products to introduce, maintain, or phase out.
Forecast the Perfect Product Mix for Every Market
Refine Your Assortment Planning Strategy
The optimal combination of variety and quantity is key to maximizing sales and minimizing excess inventory. Curating the right product assortment ensures that you meet customer demand while keeping your inventory efficient. Churchill’s Assortment solution helps you take product planning to the next level. By enabling more accurate demand forecasting and smarter assortment planning, it ensures your shelves are stocked with the right mix of products.
Demand-Driven Product Mix and Size Ranges
Seasonal Profiles at the SKU/store Level
Localized Assortments Based on Purchasing Behaviors
Size Ranges Based on Local Demand
Profile Cluster Builder™ (PCB) enables a demand-driven Assortment Strategy by utilizing advanced clustering techniques to determine the most accurate groupings at every product level — whether by class, item size or other, or other hierarchical groupings. Instead of planning assortments at the class or subclass level, PCB builds profiles and sizes ranges for each item in each store — improving product mix decisions at every level.
Key Benefits
Demand-Driven Assortment Strategy
Aligning assortments with customer demand drives higher product relevance and improved margin potential. This demand-driven approach helps reduce overstock, minimize markdown exposure, and enable more strategic assortment planning at both the local and enterprise level.
Enhanced Product Mix Relevance
Optimizing your assortment based on actual customer demand helps ensure you’re offering what shoppers truly want. This alignment boosts customer satisfaction and opens the door to increased sales opportunities.
Location-Specific Assortment
When assortments are tailored based on demand behavior, retailers can curate the right mix of products for each store or customer segment, increasing relevance, boosting sell-through, and reducing the risk of poor-performing SKUs cluttering the shelves.
Retail-Specific Features
Whether you’re a Merchandise Planner optimizing the product mix for each store or a Chief Merchandising Officer guiding the broader strategy, our Assortment solution equips each role with the tools to make smarter, data-driven decisions that improve profitability and customer satisfaction.
Merchandise Planner
- ✔Create demand-driven product assortments
- ✔Align assortments with demand patterns
- ✔Reduce stockouts and excess inventory for specific stores
- ✔Make data-driven decisions on product introductions, removals, and adjustments
- ✔Optimize product clustering and profiling tasks
Chief Merchandising Officer
- ✔Align product assortments with strategic business objectives
- ✔Optimize inventory across the entire retail network based on future demand
- ✔Ensure assortments stay relevant and competitive
- ✔Improve profitability by reducing excess inventory and ensuring optimal stock level
