Regular Price Elasticity – RPE
RPE-specific neural network technology
Churchill implemented & supported neurals
Category & channel-specific neurals
Neurals scaled to massive retail POS volumes
Inexpensive prototyping available
Enterprise, Partner & Team Editions
Supports all regular price change options
Supports “What-If” price elasticity analysis
Supports detailed category, line & item strategies
Supports omnichannel & price zone uniqueness
No internal data engineering required
Full ERP & planning software integration
Today, more than ever, optimizing your assortment’s regular pricing is critical to your success. Churchill’s RPE neurals model your customers’ reaction to alternative regular price changes (up or down). Plus, they can help you analyze the long-term impact of your proposed regular price changes. At both summary and detailed levels, RPE will predict the financial and inventory impact of regular price changes over time.
Technically, Churchill’s proprietary neural network technology is built to model your specific customers regardless of the maturity of your historical regular pricing data. Whether you want an inexpensive departmental or prototype application (Team Edition) or corporate-wide solution (Enterprise Edition), RPE has the performance and functional capabilities to support the planning of your regular price changes.