Promotional Demand Forecaster™

Promotional Event Lift

Promotional Demand Forecaster Features

- Neural network technology
- Pre-trained & automated tuning
- Extreme scale
- Extensive reporting
- Full integration capabilities
- Enterprise, category & prototyping

Promotional Demand Forecaster Benefits

- Relieves promo planners from work detail
- Recommends price elasticity values
- Implements with minimal historical data
- Requires minimal data cleansing
- Supports SKU / Loc multiple events
- Integrates with existing planning software

Predicting the impact or “uplift” for any combination of wide ranging of promotional tactics— pricing, advertising, social media and/or in-store promotions—on consumer demand is critical to the success of every promotional event. Just as important is getting that information when and how you need it: from days, weeks, months, or on a “what if?” basis. Churchill’s Promotional Demand Forecaster™ (PDF) software predicts these impacts accurately and quickly. PDF, with its high performance capabilities, can generate millions of forecasts at the chain, region, market, advertising zone or store level based on any change in your promotional tactics. PDF is about profits. For the first time, retail organizations can predict and manage promotional events at very detailed levels. Exclusive Churchill technology, including our pre-trained neural networks and neural model auto-tuners, combine with your existing databases to provide causal-based forecasting models months ahead of our competition.