All retailers have Basic Items, "always in stock" items that are sold fifty two (52) weeks a year.  The retail planning goal for this type of item is to provide a defined customer service level without incurring unnecessary inventory investment.  And this means that high quality demand forecasting is necessary to achieve the optimum relationship between your customers and your financial investment.  Sounds relatively straightforward, but several "pitfalls" exist---for example, managing promotional periods, identifying seasonality, introducing new items, etc.  In addition to a Basic Item Forecasting Solution, Churchill offers several supplemental solutions that will enhance previously installed basic item forecasting applications.