Clearance Price Elasticity – CPE

CPE Features

CPE-specific neural network technology

Churchill implemented & supported neurals

Category & channel-specific neurals

Neurals scaled to massive retail POS volumes

Inexpensive prototyping available

Enterprise, Partner & Team Editions

CPE Benefits

Supports clearance markdown pricing options

Supports “What-If” price elasticity analysis

Supports detailed category, line & item markdowns

Supports omnichannel pricing differences

No internal data engineering required

Full ERP & planning software integration

CPE, thru neural network models built from your customer clearance history, will forecast customer reaction (Lift) to the clearance markdown price options that you are considering.  CPE will point out the limitations of markdown pricing where further clearance discounts only give away sales and/or margin.  And, if your goal is inventory clearance, CPE will predict the quantity of remaining inventory (in detail) that your clearance prices will sell though.  Finally, CPE is great for analyzing your clearance pricing history so that you can better understand which of your categories, lines, items, etc. are elastic or inelastic to clearance pricing.

 

Technically, Churchill’s proprietary neural network technology is designed to model the reactions of your specific customers regardless of the maturity of your historical clearance markdown data.  Whether you want an inexpensive departmental or prototype solution (Team Edition) or a corporate-wide solution (Enterprise Edition), CPE has the performance and functional capabilities to support your clearance price planning requirements.