Clearance Price Elasticity – CPE
CPE-specific neural network technology
Churchill implemented & supported neurals
Category & channel-specific neurals
Neurals scaled to massive retail POS volumes
Inexpensive prototyping available
Enterprise, Partner & Team Editions
Supports clearance markdown pricing options
Supports “What-If” price elasticity analysis
Supports detailed category, line & item markdowns
Supports omnichannel pricing differences
No internal data engineering required
Full ERP & planning software integration
CPE, thru neural network models built from your customer clearance history, will forecast customer reaction (Lift) to the clearance markdown price options that you are considering. CPE will point out the limitations of markdown pricing where further clearance discounts only give away sales and/or margin. And, if your goal is inventory clearance, CPE will predict the quantity of remaining inventory (in detail) that your clearance prices will sell though. Finally, CPE is great for analyzing your clearance pricing history so that you can better understand which of your categories, lines, items, etc. are elastic or inelastic to clearance pricing.
Technically, Churchill’s proprietary neural network technology is designed to model the reactions of your specific customers regardless of the maturity of your historical clearance markdown data. Whether you want an inexpensive departmental or prototype solution (Team Edition) or a corporate-wide solution (Enterprise Edition), CPE has the performance and functional capabilities to support your clearance price planning requirements.