Forecast Quality Monitoring Service
All good retail plans are built assuming that your customers are going to react positively to the retail plan. And all good retail planning includes a forecasting process for predicting customer response. Your forecasting process may be technology-based or manually-based but it assumes sufficient accuracy to predict likely retail plan results. Huge amounts of money are committed based on your retail plans, yet few retailers regularly monitor actual forecast performance against planned forecast performance.
Churchill has developed a forecasting and prediction analytics performance monitoring process that we currently utilize to regularly monitor performance of our own forecasting and analytics models. Now our Forecast Monitoring Service is available to monitor forecasting and analytics for any of your many types of retail demand. Contact Churchill for more detail.