Price & Promotion Demand Forecaster™

PDF Features

- Neural network technology
- Pre-trained & automated tuning
- Extreme scale
- Extensive reporting
- Full integration capabilities
- Enterprise, category & prototyping

PDF Benefits

- Relieves promo planners from work detail
- Recommends price elasticity values
- Implements with minimal historical data
- Requires minimal data cleansing
- Supports SKU / Loc multiple events
- Integrates with existing planning software

Predicting the impact or “uplift” for any of a wide range of merchandising tactics— pricing, advertising, social media and/or in-store promotions—on consumer demand is critical to the success of every promotional event. These promo uplifts can be “tactic specific,” like a simple price change, or they may involve a combination of tactics, like combining an advertising campaign with in-store displays. Just as important is getting that information when, and how, you need it: from days, weeks, months, or on a “what if?” basis. Churchill’s Price and Promotion Demand Forecaster™ (PDF) software predicts these impacts accurately and quickly. PDF, with its high performance capabilities, can generate millions of forecasts at the chain, region, market, advertising zone or store level based on any change in your merchandising tactics. PDF is about profits. For the first time, retail organizations can predict and manage price changes and promotional events at the individual item/store level. Exclusive Churchill technology, including our pre-trained neural networks and neural model auto-tuners, combine with your existing databases to provide causal-based forecasting models months ahead of our competition.