Demand Analytics For Manual Forecasting

Churchill Analytics v4

Demand Analytics That Support Manual Forecasting

IMPROVING MANUAL FORECASTING CAPABILITIES
Many merchandising teams prefer to manually generate their demand forecasts.  Churchill's advanced demand analytic services can support their manual forecasting activities.  While manual forecasting requirements vary by retailer, here are some examples that suggest how demand analytics can help your manual forecasting process.
IMPROVING PROMOTIONAL UPLIFT FORECASTING
Commonly, we find a tendency to "over-discount" or "under discount" promotional event pricing. And product lines uplift differently based on the various promo communication tactics available to the merchandising teams.  Some product lines react better to weekly flyers while others react better to website banners or even instore promo displays.  A Churchill Elasticity Analysis will confirm your customers reaction to promotional uplift (elasticity).
IMPROVING PRODUCT ALLOCATION TABLES
Successful limited life (seasonal, one-time, new product, etc.) product planning requires quality distribution values (Location, Size, Time-Period).  A Churchill Demand Distribution Analysis can upgrade your assortment and allocation tables.  Alternatively, Churchill, utilizing its advanced clustering technology, can upgrade your store, products, etc. clusters or groupings.

So give us a call to discuss your particular manual forecasting challenge.