All retail plans require judgements about customer reactions.  For years, in most major retailers, forecasts about customer reaction to retail plans have been manual predictions—most commonly based on previous plan history.  But today’s retail world has changed.  Retailers must plan with much more preciseness, in much more detail and at a faster pace.  This is where predictive analytics can assist.  Leverage your retail planning processes with Churchill’s powerful, integrated predictive solutions and you can achieve superior results.